Resource:
How to Strategically Create Loyal Patients in a Competitive Retail-Driven Healthcare Environment
Consumer Loyalty is the key to survival in today’s healthcare environment –this whitepaper provides a number of strategies to successfully engaging with patients.
The concept of consumer loyalty in healthcare is not new, but the successful execution of that idea has been intangible. The healthcare industry is scrambling to catch up, utilizing tools for patient engagement and deploying Consumer Relationship Management (CRM) tools. To establish an affinity for your brand, it is important you use every opportunity to engage the community of consumers you serve, inform them of the service lines you offer and educate them on key points of differentiation. Timely, relevant information is how you establish a trusted relationship with the consumer and be better positioned to thrive when competing for share of the healthcare wallet.
Trust in healthcare is a fragile commodity, and one that you can’t survive without. Hospitals must establish the trust that it needs to guide the consumer in their decision making before they become patients. After all, a patient is equivalent to an ill-consumer. Establishing a digital rapport by using asynchronous communication tools will proactively integrate your brand into their day-to-day lives. Over time, this will build trust. Trust fosters loyalty and an affinity with your brand, which in turn drives preference and the choice to use your healthcare services.
Here are some of the key strategies that can help nurture loyalty in your communities.
