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Improving the Candidate Experience: 5 Best Practices for Healthcare HR
Learn the driving forces behind the need to re-train recruiters and managers to compete for top talent in health care.
Ironically, the economic recovery is likely to add new challenges to health care recruitment. Employment in health care is growing at a fast rate, leading to competition among organizations for qualified candidates. According to the U.S. Bureau of Labor Statistics, the healthcare sector created more jobs in January and February 2012 than in any other recorded two month period.1
As the economy recovers, health care organizations may face an accelerating war for talent because as the number of open positions increases so does candidate confidence. As a result, healthcare HR departments will continue to be tasked with improving the candidate experience. David Szary, founder of LEAN Human Capital and The Recruiter Academy, has observed that the number of rejected employment offers at health care organizations is on the rise. He noted, “With the economic downturn, people were lulled into a sense of security. We need to re-train recruiters and managers to compete for top talent in health care.”
In particular, the economic upturn is likely to exacerbate the existing nursing shortage. Turnover has been a leading contributor to the shortage, with one national study estimating that approximately 1 in 5 newly licensed nurses quits within a year.2 Simultaneously, baby boomers are continuing to leave the workforce. As these employees retire, healthcare organizations will be hard-pressed to replace them, and the aging population will require increasing amounts of health care over the next 5 to 20 years, further straining the health care system. Author Peter Buerhaus of Vanderbilt University Medical Center has suggested that the national nursing shortage could reach 500,000 by 2025, due to increased consumer demand for healthcare and nurse retirements.3
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1. Healthcare job growth sets record. American Medical News. March 15, 2012. Retrieved from amednews.com.
2. Nursing shortage: 1 in 5 quits within the first year, study says. USA Today. February 15, 2009. Retrieved from USA Today.
3. Nursing shortage: 1 in 5 quits within the first year, study says. USA Today. February 15, 2009. Retrieved from USA Today.
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