Resource:
How Employee Development and Engagement Achieves Organizational Effectiveness
Norton Healthcare is bucking the trend uncovered in this research by engaging its individual contributors to drive organizational excellence.
They are doctors, nurses, and pharmacists. Respiratory, occupational, or physical therapists. Social workers, nutritionists, accountants, marketing, and HR professionals. Even custodial staff, medical billers, and receptionists. We’re talking about individual contributors—skilled associates in non-leadership positions who apply their technical expertise to do everything from paying the bills, getting a patient back on his feet, to even saving lives. These vital people comprise the vast majority of most organizations’ staff populations. And guess what? According to recent research conducted by Development Dimensions International (DDI), nearly half of them are dissatisfied at work.
That one out of every two individual contributors is disengaged not only comes as a shock but also constitutes a huge problem. Individual contributors do the majority of the patient facing work. Their engagement—or lack thereof—is likely to be reflected in patient satisfaction scores and directly affects patient loyalty. When that dissatisfaction drives an individual contributor to secure a new job at a competitor, his or her old job may be hard to fill and costly to the organization if it remains open. One organization, Norton Healthcare, is bucking the trend uncovered in this research by engaging its individual contributors to drive organizational excellence.
