AHA Endorsement:
Web Content Management
“This system offers significant value to hospitals as they strive to engage and interact with patients and communities. In addition, Ektron demonstrates a commitment to the health care field, now serving nearly 200 hospital clients and employs a consultative approach working with hospitals to help leverage the solution to improve operational efficiency and, ultimately, patient interaction and care.” - Anthony Burke, President and CEO, AHA Solutions, Inc.As hospitals strive to become more outward facing to the patients and communities they serve, interactive media and websites have increased in importance. Web content management (WCM) systems can assist hospitals in unifying and streamlining their online marketing presence for increased patient and community engagement, while improving internal operational efficiencies.
Why We Endorsed Web Content Management from Ektron
The WCM solution from Ektron enables hospitals and health systems to easily create, deploy and manage enterprise-scale, global, personalized websites. Its features span content creation and management, mobile sites and social interaction. Additionally, the Ektron system can support initiatives such as online appointment scheduling, online portals to view medical records and direct communications between patients and care providers.
The Ektron system addresses the unique needs of hospitals because it enables employees at all levels of technical expertise to manage web content easily and effectively. For example, marketing and communications staff can edit content, provide timely news updates and add new features and functionality to engage with patients and the community. This without relying on the hospital’s IT resources, which are typically in demand to support more clinically focused applications. In today’s virtual world, having a dynamic and engaging online presence provides a distinct advantage.
Effective web content management (WCM) empowers users, designers and developers to work in parallel, improving productivity and speeding time-to-web. Marketers gain control of the website rather than having to go through IT, allowing content to be fresh and relevant to site visitors. But visitors aren't just interacting with hospitals through the web. They use mobile devices, place calls into a call center, send and receive emails and post in social networks. With Ektron, companies provide a consistent and integrated experience across all digital channels. Simplifying WCM and delivery allows hospitals to better interact with patients and staff, driving user engagement and improving satisfaction.
