AHA

Beginning at home and through clinical or inpatient settings, wayfinding affects the patient experience and a health care organization’s operations. Without a proper wayfinding strategy and a practical plan for executing it, a health care organization risks patient safety, disruption of service, staff dissatisfaction and interruptions by providers.

This interactive panel presents its perspectives and best practices for implementing an effective wayfinding system. They discuss the ways that wayfinding enhances both marketing and operations along with ways to improve patient satisfaction, patient engagement and throughput.

Learn how an architect, a marketing executive and a health care wayfinding expert view wayfinding across their disciplines and find the intersection that improves operational performance.

What You Will Learn:

• The intersection of marketing, architecture and wayfinding in a health care organization
• Strategies for building and promoting your brand through wayfinding
• Trends and best practices for implementing wayfinding systems to improve operational performance
• What it takes to change an organization’s direction toward better wayfinding

Speakers:

• Randy Cooper, Author, Wayfinding for Health Care: Best Practices for Today’s Facilities
• J. David Mullins, AIA, ACHA, President, Healthcare Paladin Advisory
• Chris Efaw, Director of Outreach and Development, Tift Regional Medical Center
• Rob Jennetten, Change Program Director, OSF Saint Francis Medical Center